WHISTLER FARMERS’ MARKET
Gondola Wrap
(THE DESIGNER’S CUT)
The gondola is currently hibernating, but will return to its official home in the Upper Village this Spring.
CLIENT NAME: Whistler Farmers’ Market
CLIENT INFO: The Whistler Farmers’ Market is a registered non-profit society dedicated to the promotion of regionally produced foods, crafts and services.
PRODUCT NAME: Gondola Wrap
PRODUCT INFO: This decommissioned gondola is used for storage and promotion.
PRODUCT GOAL: Replace the sun-faded, out of date, vinyl gondola wrap using their new branding and a fresh, updated look.
A NOTE ABOUT BRANDING:
This logo was provided to me when I began the project.
I do not know who the designer is, but I was delighted to work with what they created.
WORKING FILE / IN PROCRESS
HOPPING MAD
THE CALLAGHAN
THE CALLAGHAN
THE CHALLENGE
For this project, I was provided with updated photography and specific copywriting to include. It was important to find the right balance of the various subjects (vendors, types of food, craft and scenes of the market) and to achieve a harmonious composition that could facilitate the typography without becoming too overwhelming.
I chose a bright, engaging background to enhance the colours within the images and logo, and offset the shades of white, beige and black. Additionally, the sun will fade the gondola over time, so starting off with bold colour will fare well as it ages. Keeping the shapes simple aligns with the logo, and allows the focus to be on the content.